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From the Blog
Business Casual Video for the Web
The concept of the informal video is catching on. Some serious heavy hitters in the marketing world are advocating a simplified version of the business video. It used to be that video meant weeks of planning, thousands of dollars for shooting and editing, making DVDs and buying broadcast time. No more, with the advent of [...]
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Rework-Proverbs for the Modern Web World
I just finished listening to the book Rework by Jason Fried and David Hansson. (I found it’s dangerous to read while driving so I listen to audio books.) Rework is like a book of proverbs on how to rethink the way we work. If I had to summarize the theme of the book it would [...]
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5 Elements of Business Growth
5 Elements of Business Growth: Harvard Business School experts say 70% of businesses fight over 30% of the profit pie. The secret is to be one of the 30% who walk away with the 70% the others don’t see. True business growth takes vision and clarity. Often we just see the parts that are physical [...]
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Why Video Blog?
80% of communication is non-verbal. It is your facial expressions, your gestures, your voice inflections, and your hesitations. People are wired to connect with people, not the box you are looking at now, not the little characters on a page. Video blogging’s power is in the human connection.
It is also a power house in gaining views on the web. They have a great effect on your SEO. Often a video will get more views than the page it is embedded on. With the advent of Google TV, Apple TV and others the lines between broadcast media and web media are blurring rapidly. Broadcasting has changed forever, and the internet gives all of us access to the world’s screens.
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Blue Ocean Strategic Consulting
Recently I read “Blue Ocean Strategy” by W Chan Kim and Renee Mauborgne. It resonated with a core philosophy of my work—creativity can set you free. By out thinking the competition, you can find yourself running free from the pack, in fact not even running in the same direction as the pack any more. Often [...]
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Use Inbound Marketing or Get out of the Game
MIT Geeks, HubSpot, Discover the New Wave in Marketing Inbound marketing is the latest buzz word in marketing circles. The idea is that consumers are using powerful search and filter tools such as Google and Bing to peruse only that which they, the consumer, want to see. They might be looking for entertainment, for the [...]
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