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What are Your Consumers’ Habits?

Habits control 40% of what we do and we often don’t even realize it, according to The Power of Habit by Charles Duhigg. They are a powerful influence on what consumers buy, how organizations run, [...]

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Facebook Ransoms Your Fans

Who owns your online marketing communications? Many are waking up to the reality that they aren’t in control because they’ve built their communications edifice on someone else’s foundation. [...]

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Less Power of Video is More

As Fantine sings her haunting song “I Dreamed a Dream” we begin to be gripped by the power of her ache in our own souls. We are drawn into the hearts of the characters by the film’s focus on the [...]

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Video Rocks SEO

Video is a great way to top the charts in search engines. Video is ranked 50% higher than web pages alone are. Youtube is the #2 search engine in the world. Watch the video to find out more about [...]

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Real Data Proves this Marketing Tool Outsells the Rest

Video increases sales more than any other on-line media. Watch this video to see just what you can gain by deploying video in your on-line marketing arsenal. Subscribe to our channel and get [...]

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Notionfront Video Marketing Series

We are excited to announce one of our recent endeavors. It is a video series about video marketing! Yes, VIDEO + MARKETING = EPIC. Have you been on the fence about video marketing? We [...]

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David and Goliath

Have you seen this interview with Malcolm Gladwell? It’s unlike any interview or TED Talk I’ve seen from him before. His new book is David and Goliath, Underdogs, Misfits, and the Art of Battling [...]

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Demographic Crossfire Kills Advertiser, Client (Part 1)

Twenty years ago I was a young member of the Society of Newspaper Designers. “If it bleeds, it reads,” the jaded editors would say. But have you noticed lately there seem to be more headlines— [...]

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Demographic Crossfire Kills Advertiser, Client (Part 2)

How do we aim advertising dollars away from wasteful, even disastrous misfires? It requires reliable frameworks which support us when things around us change. Endurability requires [...]

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Demographic Crossfire Kills Advertiser, Client (Part 3)

Remember Six Sigma? Kaizen? Many marketers don’t. In Part One we hypothesized about a careless inattention to change which resulted in demographic crossfire with the BMW Mini campaign [...]

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