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The concept of the informal video is catching on. Some serious heavy hitters in the marketing world are advocating a simplified version of the business video. It used to be that video meant weeks of planning, thousands of dollars for shooting and editing, making DVDs and buying broadcast time. No more, with the advent of [...]
I just finished listening to the book Rework by Jason Fried and David Hansson. (I found it’s dangerous to read while driving so I listen to audio books.) Rework is like a book of proverbs on how to rethink the way we work. If I had to summarize the theme of the book it would [...]
5 Elements of Business Growth: Harvard Business School experts say 70% of businesses fight over 30% of the profit pie. The secret is to be one of the 30% who walk away with the 70% the others don’t see. True business growth takes vision and clarity. Often we just see the parts that are physical [...]
Recently I read “Blue Ocean Strategy” by W Chan Kim and Renee Mauborgne. It resonated with a core philosophy of my work—creativity can set you free. By out thinking the competition, you can find yourself running free from the pack, in fact not even running in the same direction as the pack any more. Often [...]
MIT Geeks, HubSpot, Discover the New Wave in Marketing Inbound marketing is the latest buzz word in marketing circles. The idea is that consumers are using powerful search and filter tools such as Google and Bing to peruse only that which they, the consumer, want to see. They might be looking for entertainment, for the [...]
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