80% of communication is non-verbal. It is your facial expressions, your gestures, your voice inflections, and your hesitations. People are wired to connect with people, not the box you are looking at now, not the little characters on a page. Video blogging’s power is in the human connection.

It is also a power house in gaining views on the web. They have a great effect on your SEO. Often a video will get more views than the page it is embedded on. With the advent of Google TV, Apple TV and others the lines between broadcast media and web media are blurring rapidly. Broadcasting has changed forever, and the internet gives all of us access to the world’s screens.

Some Statistics:
According to YouTube people watch 2 Billion videos daily. Yep that’s billion with a B.
This is what Marketing Profs had to say about video use by executives:

Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today’s senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor’s website after watching a work-related video, according to a survey from Forbes Insights.

This is what the retailer Zappos reported about their sales: 6-30% sales impact after integrating video product demos.

So we have been busy integrating video into our client’s sites. We believe in a documentary style, which we feel is the way to go. It has a very high degree of believability, connection, and simplicity that makes publishing fast simple and frequent:

Medical Center Video

Economic Development Video